As Managing Director of well-known, technology and market-leading German companies in Spain, Mexico and Brazil, I understood early on how important it is to be well networked at local, regional and international level and that, as “number 1” in my company, I have the responsibility to actively represent and promote the companies I am responsible for to their respective target audiences – employees and their families, customers, suppliers, service providers, competitors, “the public” and “the society” in general. This also includes actively engaging in “social selling”.

I have been very active in the German industrial and business communities for many years, but also on the social and cultural “stages” – as a result of my various tasks – in many countries around the world and I represent the companies I work for there with great commitment and an enormously positive response.

As part of these activities, I have been a member of the boards of professional and industrial associations for many years, particularly in Brazil, such as the German foreign chambers of commerce (AHKs), the German engineers association (VDI) and the German association of machinery and equipment manufacturers (VDMA), but also in national business and industry associations and institutions.

That’s why I rightly see myself as a pioneer in the areas of social media, influencing and ESG. After all, these are all topics that have fascinated me for a long time and that I firmly believe are crucial for successful leadership and generating sustainable success for companies.